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The 1 Billion Rand Deal

17 May 2012 Kagiso Khaole

Randlords, a trendy up-market venue in the heart of Braamfontein, was the place chosen to unleash news that would “Change The Game”.

“Vodacom have renewed their sponsorship with Kaizer Chiefs and Orlando Pirates for a further 5 years!”

At that moment, the expressions on the faces of the media personnel in attendance shifted from the child-like excitement to one of utter bemusement. That is until word broke of how much this deal actually is worth…. around R1,000,000,000. That’s One Billion Rands.

That’s when I, The Touch Line Expert, began to contemplate how much R1 Billion is in terms of soccer in South Africa.

 R1bn in 2006 could buy Dynamos FC 24 times.
Pat Malabela sold Dynamos (PSL club) for R41m in 2006
R1bn in 2007 could buy title sponsor rights to Bafana Bafana and the PSL.
ABSA announced a 5 year, R500m deal in 2007 to become the title of the PSL. Also in 2007, SAB and ABSA announced another 5 year, R500m deal with SAFA to co-sponsor Bafana Bafana.
R1bn in 2008 got you 200 Katlego Mphela’s & 200 Siboniso Gaxa’s.
Mamelodi Sundowns bought Mphela and Gaxa from SuperSport United for R5m in 2008.
R1bn in 2009 was enough to buy over 1.6 million Adidas Kopanya balls.
The official ball of the 2009 Confederations Cup had a recommended retail price of R599.95 in 2009.
R1bn in 2010 could sell out FNB Stadium for 164 Telkom Charity Cups.
The 2010 Telkom Charity Cup set an attendance record for FNB Stadium when around 84,000 tickets were sold for the event. General seating tickets cost R70.
R1bn in 2011 acquired the services of 166 Teko Modise’s.
Teko Modise was reportedly signed for R6m by Mamelodi Sundowns from Orlando Pirates
R1bn in 2012 is the same as completing the “Operation: Vat Alles” 35 times in the PSL.
The total prize money for winning the Nedbank, Telkom Knockout and MTN 8 tournaments along with the ABSA Premiership is R28.25m.